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In 1962, Oland and Son Limited commissioned a replica of the famous schooner "Bluenose." The company's marketing and promotion activities were strictly regulated by the Nova Scotia Liquor Commission and it was eager to find acceptable ways to promote Oland products. The Oland Family were also strong promoters of economic development and maritime heritage in Nova Scotia, so the company commissioned the Bluenose II to promote its Schooner beer and to serve as a floating ambassador for the province.
Bluenose II was built by the Smith and Rhuland Shipyard of Lunenburg, Nova Scotia, the same shipyard that build the original Bluenose. Smith and Rhuland consulted with Angus Walters, the captain of the Bluenose and based the design of the Bluenose II on the W.J. Roue's designs for the Bluenose. The ship's design was modified to accommodate its role as a public relations asset for the company.
The Bluenose II was launched from the ways at the Smith and Rhuland shipyard on July 24, 1963. The schooner was chartered on trips and tours around the Maritimes during the summer months and spent some winters doing charters in the Carribbean. Oland and Son frequently hosted business and industry executives, government officials, and other guests on the Bluenose II. The schooner participated in the annual Lunenburg Fisheries Exhibition and in 1967, the Bluenose II acted as the official Expo '67 host vessel for Nova Scotia.
The schooner was a resounding success as a public relations tool and a provincial ambassador, but maintenance of the ship became too costly for the company to keep up with. In 1971, the "Bluenose II" was sold to the Province of Nova Scotia by the Oland Family for one dollar. The schooner still serves as an ambassador for the province and is now operated by the Lunenburg Maritime Museum Society.
Scope and content
Series contains records regarding the construction, operation, maintenance, and sale of Bluenose II. Records were primarily created by Oland and Son Limited. Series is divided into nine Sub-Series: Administrative, Blueprints, Charters and Tours, Correspondence, Financial, Marketing and Advertising, Photographs, Public Relations, and Scrapbooks.
Administrative Sub-Series contains records relating to the maintenance and operation of Bluenose II. Sub-Series includes meeting minutes, memorandums, company reports, specifications, and other administrative records.
Blueprints Sub-Series contains blueprints and sketches of the Bluenose II, Bluenose II wharf, and a souvenir kiosk at Expo '67. Most blueprints were prepared by Smith and Rhuland Limited.
Charters and Tours Sub-Series contains records relating to the sailing of the Bluenose II. Records include schedules, requests for tours and charters, reservations, guest lists, and thank you letters.
Correspondence Sub-Series contains correspondence between Oland and Son Limited and various businesses, organizations, government agencies, and individuals regarding the Bluenose II. Sub-Series includes correspondence from Oland and Son to the Bluenose II while in foreign waters, correspondence regarding the general maintenance and operation of the Bluenose II, applications for berths, and correspondence regarding various activities and programs surrounding the Bluenose II.
Financial Sub-Series contains cost statements of operating the Bluenose II and financial reports.
Marketing and Advertising Sub-Series contains marketing reports prepared by Backman Advertising for Oland and Son and promotional materials created to market the Bluenose II. Some marketing and advertising records created by Oland and Son deal jointly with the Bluenose II and other products and brands owned by Oland and Son or its affiliated companies. See the Marketing and Advertising Sub-Series of Oland and Son Limited for more information.
Photographs Sub-Series contains photographs of the Bluenose II and its crew at various locations in Canada and the Caribbean. Sub-Series also contains photographs of various ceremonies and events involving the Bluenose II, including the launching ceremony.
Public Relations Sub-Series contains press releases, announcements, and publications involving the Bluenose II. Scrapbooks Sub-Series contains two scrapbooks with newspaper clippings and Bluenose II ephemera.